Design Academy / SEO Basics / Writing Meta Descriptions with Yoast SEO

Writing Meta Descriptions with Yoast SEO

How to fill in the Yoast SEO meta description so your page stands out in Google.

6 min

The meta description is the short text that appears under your page title in Google search results. It’s your chance to tell a visitor why they should click your page. The Yoast SEO plugin gives you a simple box at the bottom of each page where you can write this description.

What a Meta Description Is

When someone searches for ‘youth soccer registration near me’ and your page appears, the meta description is that 2–3 line snippet below the title. It only appears in search results and tells the searcher why they should click.

Where to Find the Yoast Box

Scroll to the bottom of your page editor. You’ll see a Yoast SEO box with a preview showing how your page looks in Google search results. The meta description field is in that box.

The Snippet Preview

Right above the Meta Description field is a live preview showing exactly how your page appears in Google. As you type, the preview updates, letting you see if your text fits or gets cut off.

Ideal Length and What to Write

Google displays 150–160 characters on desktop, about 120 on mobile. Write as if you’re telling a parent why they should click your page.

  • Bad: ‘This is the registration page.’
  • Good: ‘Register for Spring 2026 soccer. U10–U18 leagues. All experience levels. Early registration discount available.’

What Happens If You Leave It Blank

Google will write one for you — usually the first 150 characters of your page content. This often results in poor descriptions that don’t entice clicks. Spend 30 seconds writing a good one.

💡 Tip: Write the meta description as if you’re telling a parent why they should click your page. Be specific and mention a key benefit.

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