Design Academy / SEO Basics / Writing Good Page Titles

Writing Good Page Titles

How to write a strong page title that helps both SEO and user experience.

3 min

Your page title is the most important SEO field on any page. It’s the text that appears at the top of the browser tab and in Google search results. A strong title is specific, keyword-rich, and under 60 characters — it tells both Google and visitors exactly what the page is about.

Where the Page Title Lives

In WordPress, the page title is the first field at the top of the page editor. In BeaverBuilder, you’ll see a field labeled ‘Page Title’ or just the text at the very top of the editor. This is different from the H1 heading (the large title inside the page content). When you change the page title, it changes the browser tab and search results.

What Makes a Good Title

Specific: It says exactly what the page is about, not vague or generic.Keyword-rich: It includes words people actually search for.Under 60 characters: Google truncates longer titles in search results.Readable: It should sound natural to a human, not stuffed with keywords.

Weak vs. Strong Examples

  • Weak: ‘Schedule’ — Too generic. No context.
  • Strong: ‘Spring 2026 Soccer Schedule — Lakewood Youth League’ — Specific, includes keywords (schedule, Spring 2026, youth league, location).
  • Weak: ‘Page’ — Meaningless.
  • Strong: ‘U12 Girls Soccer Team Registration & Fees’ — Clear, specific, keyword-rich.

How to Edit the Title on an Existing Page

Navigate to the page you want to edit.Look at the very top of the editor — you’ll see the page title field.Click on it and rewrite the title to be more specific and keyword-rich.Click Update to save your change. Test it: go to the live page, right-click on the browser tab, and check what the title now shows.

📝 Note: Page titles and Yoast SEO titles are different. This tutorial covers the WordPress page title. Yoast titles (the SEO title in Yoast’s meta box) are covered in the next tutorial.

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