Writing Accessible Link Text
Why ‘click here’ is bad and how to write links that work for everyone.
Link text is the visible, clickable words in a link. ‘Click here’ is bad link text. ‘Spring 2026 Schedule’ is good link text. Here’s why it matters and how to write good link text.
Why Link Text Matters: Screen Readers
Some of your visitors use screen readers — software that reads web pages aloud. Screen readers often list all links on a page, reading only the link text, not the surrounding context.
Imagine a list of links that says: ‘click here, click here, click here, read more, read more, read more.’ Useless. Now imagine: ‘Spring 2026 Schedule, U10 Registration, Coach Application, Volunteer FAQ, Team Roster, Contact Us.’ Immediately clear.
Examples: Bad Link Text vs. Good
- Bad: ‘click here’, ‘read more’, ‘this page’, ‘link’
- Good: ‘Spring 2026 Schedule’, ‘U10 Registration Form’, ‘Coach Application’
- Bad: ‘For more info, click here.’
- Good: ‘Learn more about our U12 program.’ (the whole phrase is the link)
How to Write Good Link Text
The rule: Link text should describe the destination or the purpose of the link. If someone read only the link text, they should understand where it goes or what it does.
How to Edit Link Text in BeaverBuilder
Click on a text module in BeaverBuilder to edit it.Highlight the link text you want to change.Click the ‘link’ button (usually a chain icon in the toolbar).Change the link text in the dialog that appears.Confirm, and save the module.
Bonus: SEO Benefit
Google uses link text to understand where the link goes and what the destination page is about. Good, descriptive link text is good for SEO too.
💡 Tip: If your link says ‘click here,’ change it. It takes 10 seconds and makes your site meaningfully more accessible to everyone, including people using screen readers.
