Site Kit, Google Analytics, Search Console, WordPress

Site Kit by Google is a free WordPress plugin that connects your site directly to Google tools like Analytics, Search Console, PageSpeed Insights, and Tag Manager. Once set up, you can view important metrics—like traffic, search performance, and page speed—right from your WordPress dashboard.

Install the Site Kit Plugin

1. Log in to your WordPress dashboard.

2. Go to Plugins > Add New.

3. Search for Site Kit by Google.

4. Click Install Now, then Activate.

Launch the Setup Wizard

1. After activation, you’ll see a Site Kit menu item on the left-hand sidebar.

2. Click Start Setup.

3. Sign in with the Google account that manages your organization’s Analytics or Search Console.

4. Grant the necessary permissions (this allows Site Kit to connect your site to Google services).

Connect Google Services

• Search Console – Confirms your site is indexed and shows which keywords bring visitors.

• Google Analytics – Tracks website visitors, traffic sources, and behavior.

• PageSpeed Insights – Analyzes site performance and loading speed.

• Tag Manager – Helps manage marketing tags without editing code.

During setup, you can choose which services to connect immediately. Others can be added later through Site Kit > Settings > Connect More Services.

Verify the Connection

• Once connected, go to Site Kit > Dashboard in WordPress.

• You should see a summary of traffic, search queries, and page performance.

• Compare these numbers with your Google Analytics or Search Console account to confirm accuracy.

Review Reports

Site Kit provides reports directly in your WordPress dashboard, including:

• Top search queries

• Most visited pages

• Traffic by source (Google search, direct, referral, etc.)

• PageSpeed performance scores

Why Site Kit is Important

• Centralized Data: View Google insights without leaving WordPress.

• SEO Tracking: Monitor search keywords and site visibility.

• Performance: Identify and fix slow-loading pages.

• Ease of Use: No coding required—Google verifies everything for you.